Gold status riders typically take Uber Pool twice a week, and Uber X and Uber Eats once a month.
"Perks like price protection didn't come out of nowhere.
Dedicated phone support with promised fast response times; access to highly-rated drivers; occasional free upgrades to Black cars; three free Eats deliveries per six-month period.
We think its a relationship-oriented investment, said Holly Ormseth, product lead for Uber Rewards).Platinum has a 2,500-point threshold and the highest tier, Diamond, takes 7,500 points.Locking customers into your network builds some sustainable advantage, says Karan Girotra, who studies operations, technology, and innovation, with a focus double radius promo code on Uber and Lyft, at the Johnson Graduate School of Management at Cornell.But after todays newsthat Uber is launching a very robust rewards program that you can start taking advantage of right nowwe have an idea of why Lyft pushed out its announcement.Blue, Gold, Platinum, and Diamond, opting in to Ubers new rewards program is free.Its the same logic behind Ubers (and Lyfts) experiments with subscription models, where you pay a flat rate for some number of rides.Plus, you'll get three delivery-fee-free Uber Eats orders for every six-month period you maintain Diamond status.Youll get access to a new ride option, UberX Diamond, which pairs you exclusively with highly rated drivers.Uber hasnt taken to the skies yet, but the ride-hail company is already offering a frequent flyer-style rewards program for riders.Its loyal customers, anyway: Today, the company is launching Uber Rewards.And it can push them to try out Ubers diverse offerings.
The best advice they got?To advance from Blue to Gold, members must earn 500 points.We wanted to develop benefits that hopefully resonated with users, he said.Uber's new Platinum rewards include locked-in pricing on your route of choice.And an international rollout is expected as well.Uber has crunched the numbers on how to unlock each new status over each six-month earning period.
First, Platinum Uber users get priority pick-up at airports (yes, please!).
Users earn points throughout Uber and Uber Eats whenever they use its services, with plans to spread the program to its scooter and bike platforms in the future.