The Chiquita brand sticker is ubiquitous, and the Minions are very recognizable characters.
Minions film is already making headlines, thanks to an innovative campaign powered by FunMobilitys mobile-first agency services.Water Bottles, digital Downloads, minion Activity Pages, game Power Ups.We have already seen a substantial organic audience that is super-engaged with this promotion,.Chiquitas summer-long partnership with Universal Pictures.Here are two of the latest headlines: By Alex Samuely MCommerceDaily chiquita Bananas is teaming up with Universal Pictures upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their paris items gifts smartphones to unlock digital content such as mobile postcards, sweepstakes.This past May, how to gift money through paypal Heineken tapped augmented reality mobile application Blippar for a new campaign that offered consumers a look at beers ingredients by asking users to snap a photo of a Heineken bottle to unlock exclusive content and create selfies to share across social media (.While the Minions do resemble bananas, one of the characters favorite words is banana, which automatically creates an organic moment behind the campaign.Consumers appreciation of quick games on mobile cannot be understated, as they provide easy distractions on smartphones while commuting, waiting in line or simply on-the-go.The shopper marketing campaign, which is powered by FunMobility, displays the advertising opportunity available on food items and suggests image recognition will continue growing love picker promo code from strength to strength.FunMobility, Inc., San Ramon,.
Final Take, alex Samuely is an editorial assistant on Mobile Commerce Daily, New York.
Up to 32 stickers may be scanned for a chance to receive instant win prizes.
We are seeing very high rates of returning visitors, long session durations and high email and SMS opt-in rates.Fans of the affable yellow characters are encouraged to download the Chiquita FanFun application to snap photos of the Minion-branded stickers found on the bananas to receive instant win rewards, create photo cards featuring the movies characters and potentially win a trip to London.Enter sweepstakes, download recipes, play instant win games, you could be a Chiquita winner.The Chiquita Minions Love Banana promotion also adds a new dimension to the movie and gives different ways to interact with the characters and the Chiquita brand.Free rewards by playing games, reading recipes, checking-in at local Chiquita retail stores and entering into monthly contests or sweepstakes.In-store shoppers are using their mobile devices to scan collectible Minions stickers on Chiquita bananas in return for instant prizes and a chance at a free trip to London.Relevant content, the Minions movies partnership with Chiquita Bananas is a smart marketing tactic.We wanted to use mobile image recognition as a way to extend the Chiquita physical stickers to the digital realm, said Adam Lavine, CEO.
The combination of them into 32 unique stickers is a collectors dream.
Visitors can select one of 12 card backgrounds, which are stills from the film, and personalize them with a message.